June 23, 2021

How to Sell Your Clients on Website Care Plans

As an agency owner, we’re always wanting to increase our monthly recurring revenue; and a website care plan is a great way to do that. It makes our client’s lives easier since they don’t have to maintain their website. It also allows us to stay on top of their website and make sure their site continues to help their business model. The only problem? Convincing our clients that a care plan is the best option for them.

After a client has spent a lot of money finishing their new website, it can be hard to convince them that a website care plan is in their best interest. But once you sell them on how important a care plan is, these clients will often come back to you with new projects. To convince them of the importance of the website care plan it’s a good idea to walk them through the following items:

  • Google wants to see a website that is up to date, fast, and secure before they start sending search traffic your way. 
  • More and more people are going online to learn about a company and purchase their products. If your website isn’t clear and up-to-date, you could be losing out on customers.

Show them everything they will be in charge of doing on a monthly basis if they don’t want to purchase the plan. There is a lot involved in maintaining a website like running updates and backups, troubleshooting issues, updating content and images as needed and monitoring Google Analytics and Google Search Console.

Explain the process of fixing a hacked website. For my clients, if a site breaks due to an update or being hacked – I fix it, no questions asked. (This usually sells them on purchasing a care plan.) Point being: there’s a lot to it. If you make an outline of what all your client will need to do on a daily, weekly, and monthly basis – they’ll see just how overwhelming and time consuming it can be. At this point, they will be happy to sign up for the care plans you offer.

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