WordPress upgrades are an important part of regular website maintenance. The process can sound a little daunting at first, but it's really pretty straightforward, especially with the use of some third-party tools that make the process even easier. Here's our recommendation for a WordPress upgrade … Read more about A WordPress upgrade process that works
Most websites need essentially the same basic information, but there are some key elements that are especially critical for nonprofit websites. Here are three things a nonprofit website shouldn't ignore. Clear calls to action If you're thinking every website should have clear calls to action, … Read more about Three things a nonprofit website shouldn’t ignore
SEO is a common topic of conversation with many of our clients and strategic partners, as it should be. Sometimes we talk to prospective clients who are relatively new to SEO and have encountered some common myths. Here are three SEO myths that need to go away. Meta keyword tags are critical for … Read more about Three SEO myths that need to go away
In part one of this article, we talked about Facebook, Twitter, YouTube, and LinkedIn. Now it's time for a quick overview of Instagram, Pinterest, and Google+, as well as some discussion about picking the right platforms for your business. Instagram Instagram is one of the fastest-growing … Read more about An overview of social media channels, part two
Having at least some presence on social media is a must for most businesses these days, but as always, it's important to align your social media platforms to your business goals. You may be wondering which social media channels are right for you, as well as how to best keep up with your social … Read more about An overview of social media channels, part one
Are people are calling your business because they can't find the information they need on your site? Do people email you thinking you can help them when you really can't? Are you embarrassed to send people to your website because it's outdated? These can all be signs that your website doesn't … Read more about Does your site have the information your clients really need?
If you're taking the time to send an email newsletter, it's important to include links to outside content in that newsletter. You may be tempted to just put everything in the newsletter itself to save you and your reader time, but here are three key reasons to include links. Drive traffic to your … Read more about Three reasons to include links in your email newsletter
The range of options for promoting your content on Facebook continues to increase, which can start to seem a little overwhelming, especially for organizations who are already juggling a lot of other priorities. It's important to know that on Facebook there are two primary ways to get your business … Read more about Should you boost posts or run ads on Facebook?