{"id":674,"date":"2017-05-16T06:45:44","date_gmt":"2017-05-16T11:45:44","guid":{"rendered":"http:\/\/graybillcreative.com\/?p=674"},"modified":"2021-03-04T15:50:48","modified_gmt":"2021-03-04T21:50:48","slug":"avoid-seo-pitfalls","status":"publish","type":"post","link":"https:\/\/graybillcreative.com\/avoid-seo-pitfalls\/","title":{"rendered":"Avoid these two SEO pitfalls"},"content":{"rendered":"\n
There’s a relatively common issue I run into with clients who tell me they want to improve their SEO, or want to show up higher in Google, or want to optimize for keywords.<\/p>\n\n\n\n
None of those are bad things, but I find that thinking about SEO can sometimes give people tunnel vision. What do I mean by that? They tend to focus on keywords and Google rankings, and forget the people they’re actually trying to reach: their audience. That’s not good from an SEO standpoint, and it’s even worse from a business standpoint.<\/p>\n\n\n\n
Quick review of SEO (Search Engine Optimization)<\/h2>\n\n\n\n
SEO is a shorthand phrase used to discuss how well your website is ranking on search engine result pages. The higher on a page (or the closer you are to the first page), the better your SEO is.<\/p>\n\n\n\n
A lot of things play into your search engine rankings, and those things can change from time to time. But having a frequently-updated website that runs smoothly is always a must for good SEO. It’s also important to have keywords in your website that reflect what your target market is searching for.<\/p>\n\n\n\n
Here’s the part that trips up a lot of people: your content (including your keywords) is for your audience, not for Google. That means that you have to avoid two things when you’re choosing which keywords to optimize for in your website copy.<\/p>\n\n\n\n