April 5, 2016

Is your website an expense or an investment?

As a business owner, I know your expenses can add up. They’re necessary, but once you pay for that service or product, the biggest satisfaction you get is simply crossing another thing off your to-do list.

An investment, on the other hand, is something you expect to get a return from. When you get extra training for your team, for example, you can provide more and higher-quality services.

So which one is your website? An expense or an investment?

Obviously, I’m not exactly an objective observer, but I recognize that a lot of business owners do view a company website as just an expense. They have to get it done because their competitors have them, but would rather spend as little as possible on one.

I want to encourage you to not think of your organization’s website as just one more thing you have to spend money on. If done properly, your website should be an investment that will make you more money than what you spent on it. It should bring you more customers and with them, more revenue.

You should have a strategy for your website—think of it as a lead generator. It can help you bring in new clients, and help the clients that you have learn about your other services.

Your website can showcase what you do. It can be used as a tool to get your business out in front of your audience. The things you choose to share on your website will narrow that audience to help you reach your ideal client so they can choose you.

I can’t tell you if you need a website. And you definitely shouldn’t get one just because someone else has one. But I can tell you that a website is an excellent investment if you intend to grow your business.

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