Having at least some presence on social media is a must for most businesses these days, but as always, it’s important to align your social media platforms to your business goals. You may be wondering which social media channels are right for you, as well as how to best keep up with your social strategy.

Let’s take a quick look at the different social media platforms.


Facebook boasts more than 1.9 billion users. That’s a lot of people, and that means it’s pretty likely that whoever your audience is, they’re on Facebook. And 75% of those users spend 20 minutes or more on Facebook every day.

Facebook is a great place to share all kinds of content, including information or quotes, links to relevant online content, images, or videos.


Twitter has 317 million unique monthly visitors, most of whom are between the ages of 18 and 29. The stats for Twitter are slightly less impressive overall, with users only spending an average of 2.7 minutes per day on the mobile app and 53% of users never posting any updates.

However, Twitter still has its place. You can leverage the power of hashtags on Twitter just as you can on Instagram to help users find relevant content that you’ve shared. While there is a character limit, you can also engage in some ongoing conversation with other users on Twitter.


There are 1 billion unique monthly users on YouTube, and the platform reaches more 18 to 49 year olds than any cable network in the United States. There are about 2 million video views happening every minute.

YouTube is, of course, limited to video content, but there’s a wide range of video content you can create—and not all videos mean you have to be on camera.


LinkedIn has both personal and company profiles, although each behaves a little differently. There are 106 unique monthly users on LinkedIn, and users of this platform may be slightly less likely to use other platforms. But if your business is B2B, LinkedIn is a good place to have a consistent presence.

Stay tuned for part two of this overview, where we’ll cover Instagram, Pinterest, and Google+, as well as recommendations on how to choose the right channels for your business.

Stats from the 2017 State of Social report from Tracx.

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