Most websites need essentially the same basic information, but there are some key elements that are especially critical for nonprofit websites. Here are three things a nonprofit website shouldn’t ignore.
Clear calls to action
If you’re thinking every website should have clear calls to action, you’re right. But it’s often something overlooked on both for-profit and nonprofit websites. When someone comes to your site (and each page on your site), you, as the site owner, should have a clear idea of what action you want a visitor to take.
And then you should clearly communicate that desired action to the site visitor with a call to action. At the bottom of the About Us page, you might have a call to action that says “Support our efforts” that takes the visitor to the volunteer or donate page. If you have a page of stories for how you’ve helped people, the call to action might say “Help us help more people.”
Prominent donate button
This is another case where the suggestion sounds obvious, but you would be surprised how many nonprofits make it harder than it should be to donate. Your donate button should be prominent on your home page and easy to find in your navigation, whether on desktop or mobile. It doesn’t need to be an animated gif with flashing yellow all around it, but it should easy to find.
If your organization doesn’t want to use the word donate, that’s okay, but be sure whatever you use is clear to your audience. Support us, contribute, or make a pledge all work as well.
On any given day, multiple people are visiting your website from a mobile device. If they can’t easily navigate your site on mobile, they’re probably going to move on to the next organization’s site.
One of the most common types of mobile-friendly sites is called a responsive site, which takes into account the device size and changes some of the layout elements to work well on the smaller screen. If you’ve ever browsed a site on your phone and had to zoom in repeatedly to read the text, you know the frustration that comes from trying to find information on a site that’s not mobile friendly.
Don’t do that to your audience. Work with your website company to create a mobile-friendly site and test it yourself on different devices to truly understand the mobile experience of your site. Make adjustments as needed to ensure people can easily find information and take action from their phone.
If your current nonprofit site doesn’t embrace these three elements, reach out to your website company to discuss your options. If you don’t have a website company, we would be happy to discuss your needs.