Are people are calling your business because they can’t find the information they need on your site? Do people email you thinking you can help them when you really can’t? Are you embarrassed to send people to your website because it’s outdated?
These can all be signs that your website doesn’t have the information people actually need. So what information should be on your site?
Contact information and hours
This may sound like an easy one, but you might be surprised at how many websites overlook the contact information or don’t include the hours for a business. It’s critical information for your customers, especially if you’re a business that people might need to visit during your open hours.
In fact, having your contact information on each page of the site is even better. When browsing through your site, visitors can then see a phone number, mailing address, and an email address on every page. It gives customers an easy way to contact you, which is a good thing.
What you do
Again, this may sound like an obvious one, but it sometimes gets overlooked. People might get wrapped up in the look of their website and take shortcuts on content, which can leave your prospects and clients wondering what you actually do or if your company is the right fit for them. Make sure you have some content about your services and the type of clients you help.
If you’re in a business that provides goods or services to your customers, it’s helpful to include a few testimonials of why your customers use your business. If a prospect is browsing your site, testimonials can be a big asset for your business.
Think of a website as a way to build trust with potential clients. They are looking for people just like them who have used your services, and testimonials can bring your business to life for potential clients.
You may be thinking that you have reviews on social media, so why put testimonials on your site also? Well, not every visitor to your site is also going to check out your social media. And, on website testimonials, you have more control over what information is posted and how that information is presented.
Blog and social media
A blog is not only great for marketing, but also to give your clients a taste of what you do. Consistently posting blogs on relevant topics to your target customer also helps with SEO. Consider those two things, most websites can benefit from having a blog.
Is it critical for your website and your clients? Maybe not in all situations, but it’s a great way to share your expertise and give people a glimpse of your personality as a company and individuals.
Social media can serve that same purpose of sharing your expertise and your personality, so make sure your website includes links to your social media profiles as well.
There may be other things your website needs as well, depending on the needs of your clients and prospects, but these elements are a good place to start.