A lot of smaller businesses and nonprofits don’t think they can afford to have a website. And while I may be biased, I don’t think they can afford to not have a website!
But hiring a professional to build your website doesn’t make sense in all situations. And maybe you’ve already used WordPress on your own, or even a website builder like Wix. How can you tell when it’s time to hire a professional?
You get negative feedback
One of the first signs you should hire someone is if you start getting comments from others that your website isn’t all it’s cracked up to be. Maybe things aren’t working right or perhaps the professionalism of the website just doesn’t reflect the professionalism of your organization. Or maybe you simply don’t have one, and people are noticing the absence!
Of course, if you’ve only gotten one or two comments, you don’t want to jump to conclusions. But if you’re starting to hear feedback on a regular basis, it may be time to hire a professional.
You have a business need
Of course, regardless of the timing, you’ll need to have a business need that a website can solve in order to take your website to the next level. It can be a waste of resources to hire a professional if it’s just to satisfy your own ego about your website.
If you’re not losing any business as a result of your current setup, is there really any reason to hire a professional? Probably not. But if you are losing business or having communication problems, it’s probably time to talk to a professional.
You can afford it
This is a huge one, especially for smaller organizations. In many of those cases, building a website could require an investment of several months of your budget, and that could put your organization in financial jeopardy. I would never recommend you put your organization’s financial future at risk if you can’t afford a website!
However, if you have the resources and it won’t put a financial strain on your company or nonprofit, it may be time to hire a professional.
So if you’re starting to hear people make negative comments about your existing (or nonexistent) website, you have a business need, and you can afford it, it may be time to bring in a professional to build your website.
If not, don’t stress about it!