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May 31, 2016

Cheapest isn’t always best

You have a lot of options to choose from when hosting your website. It can be tempting to go with the cheapest resource, especially since hosting isn’t top-of-mind for most business owners. Unfortunately, hosting is one of those areas where you tend to get what you pay for.

With the cheapest website hosting services, the goal is to cut out any “unnecessary” costs on their end, offering the cheapest price with as minimal effort on their part as possible. They do that to attract a huge volume of customers. But what they consider “unnecessary” may not be so unnecessary to you as a customer.

They cut costs by providing lower-quality customer service, a slower running speed, and less website security.

Customer service

Cutting costs usually means offering very limited customer service. If you do have issues with your website, you may not be able to get assistance or talk to a real person. They’re offering you space on their server, and a lot of times, they’re offering that space and nothing else.

They cut costs by providing little to no technical support, answers to your questions, or security.

Crowded server

These providers can cram a lot of websites onto a server, but that makes your site susceptible to issues caused by other websites on the same server. If one of the other websites on the server has a high volume of traffic, it could slow your own site down.

This makes your site more susceptible to hacking, as well. If someone is able to get into another website hosted on your server, it makes it much easier for them to get into your site, especially your hosting provider don’t have the structure in place to protect it.

What does this mean for your site?

The “unnecessary” costs that cheap hosting sites cut in order to stay cheap could hurt your company’s online presence, in addition to the frustration of difficult customer service.

If someone else’s site on your server gets blacklisted, your site could be offline too until it gets fixed. And an overcrowded server will slow your site down. Since part of Google’s search engine ranking is speed, that will negatively affect your site’s rankings.

Ultimately, it’s up to you how you want to spend your online marketing budget. Cheap website hosting may be necessary for your business right now, but I would caution you to give it some serious thought. A lower-cost hosting company is going to cut their own costs wherever they can, and that will usually mean poor customer service, a less secure website, and a slower site.

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