Want to let people know what's going on with your company or organization? An email newsletter is a great way to send information out quickly to your email list. In MailChimp, they've made it easy to create an email newsletter campaign, see the performance statistics from previous campaigns, and … Read more about Creating an email newsletter template in MailChimp
If someone wanted to find your business or nonprofit, would they be able to? Would you be happy with what they found? It's important to make sure that you have a digital marketing strategy just like you have a strategy for your budget, your hiring practices, and your five-year business plan. Why? … Read more about What’s your digital marketing strategy?
On your blog, you can make it a lot easier for people find your content by organizing it in ways that make sense. WordPress automatically sorts post chronologically, but what if your readers want to look for something specific, or all your blogs on a certain topic? WordPress sorts posts using two … Read more about Difference between categories and tags in WordPress
Engagement is so important to the success of your online marketing! After all, social media is intended to be social. Engagement refers to the conversations that you're actually able to have online with your current or prospective clients, donors, or volunteers. After you've created your platform, … Read more about Optimize your Facebook posts for engagement
If you want to help welcome new newsletter subscribers to your list, onboard new members to your organization by sharing useful information, or share content for a course over a period of several months, you might want to consider a drip campaign. A drip campaign is a specific type of email … Read more about Expand your reach in MailChimp
There's a relatively common issue I run into with clients who tell me they want to improve their SEO, or want to show up higher in Google, or want to optimize for keywords. None of those are bad things, but I find that thinking about SEO can sometimes give people tunnel vision. What do I mean by … Read more about Avoid these two SEO pitfalls
If you're new to online marketing, or if marketing your organization online is just one of many hats you wear, it can be intimidating to think about launching a social media campaign. It sounds so involved! And of course it can be, but it doesn't have to be. Planning a social media campaign in … Read more about Tools to streamline your social media campaigns
Think about a time when you've been working on an important file—a year-end report, maybe, or a strategic plan that's taken weeks or months to develop. Ever felt that panic of wondering if you had saved the document recently, or finding that you'd accidentally saved over work that now you can't get … Read more about Why and how to backup your WordPress site