If you're taking the time to send an email newsletter, it's important to include links to outside content in that newsletter. You may be tempted to just put everything in the newsletter itself to save you and your reader time, but here are three key reasons to include links. Drive traffic to your … Read more about Three reasons to include links in your email newsletter
The range of options for promoting your content on Facebook continues to increase, which can start to seem a little overwhelming, especially for organizations who are already juggling a lot of other priorities. It's important to know that on Facebook there are two primary ways to get your business … Read more about Should you boost posts or run ads on Facebook?
Somewhere down the line, you may have been told to post blogs and send emails every week or maybe even more often. But have you ever heard of too much of a good thing? Even when it's material worth reading, there's rarely enough time to sit and read everything that hits the inbox. If you're … Read more about Do I need to blog and email every week?
Congratulations, you’ve launched your new website! You spent time working with your internal team or an external partner to define your goals, identify your target market, and create a website built around those goals and market. And now it’s launched, so you’re done… right? Wrong. Websites … Read more about My website launched. Now what?
Most web designers can probably tell you a story that goes something like this. A client says, "I really love this bright purple color. Let’s use that on my website." To which the programmer or designer might say, "Why that color? What purpose does it serve for your organization?" And then … Read more about Website design: more than just pretty colors
When I sit down with a new client, there are two things we talk about first: their business goals and their target market. Most businesses have a pretty good idea of their goals, but fewer have a solid understanding of their target market. They see their potential customers as everyone… but if … Read more about Customer personas to guide your marketing
When it comes to websites, or any other online marketing, you should have specific goals for what you want to accomplish. A lot of times, companies will decide to redesign their website because they feel it’s outdated, they’re not happy with the conversion rate on their site, or they just want … Read more about Get specific with your website redesign goals
Are you on Twitter or Instagram? If so, would you benefit from more followers? How about more engagement from those followers? Of course you would! One of the keys to more followers and more engagement on those two platforms is hashtags. Strategic use of hashtags, that is. Many people use … Read more about More exposure on Instagram and Twitter