Somewhere down the line, you may have been told to post blogs and send emails every week or maybe even more often. But have you ever heard of too much of a good thing? Even when it's material worth reading, there's rarely enough time to sit and read everything that hits the inbox. If you're … Read more about Do I need to blog and email every week?
Congratulations, you’ve launched your new website! You spent time working with your internal team or an external partner to define your goals, identify your target market, and create a website built around those goals and market. And now it’s launched, so you’re done… right? Wrong. Websites … Read more about My website launched. Now what?
Most web designers can probably tell you a story that goes something like this. A client says, "I really love this bright purple color. Let’s use that on my website." To which the programmer or designer might say, "Why that color? What purpose does it serve for your organization?" And then … Read more about Website design: more than just pretty colors
When I sit down with a new client, there are two things we talk about first: their business goals and their target market. Most businesses have a pretty good idea of their goals, but fewer have a solid understanding of their target market. They see their potential customers as everyone… but if … Read more about Customer personas to guide your marketing
When it comes to websites, or any other online marketing, you should have specific goals for what you want to accomplish. A lot of times, companies will decide to redesign their website because they feel it’s outdated, they’re not happy with the conversion rate on their site, or they just want … Read more about Get specific with your website redesign goals
Are you on Twitter or Instagram? If so, would you benefit from more followers? How about more engagement from those followers? Of course you would! One of the keys to more followers and more engagement on those two platforms is hashtags. Strategic use of hashtags, that is. Many people use … Read more about More exposure on Instagram and Twitter
Ready to finish up our look at the backend of WordPress and all the common options you can use to administer your site through the Dashboard? Great, let's jump into it! Just as a reminder, any plugins you have installed are likely to add additional menu items beyond what we're covering … Read more about WordPress Dashboard walkthrough, part 2
When you first log into WordPress, you'll be placed on the Dashboard. While Dashboard is the name of the initial page you see, it's also often used to refer to the entire backend of WordPress. Let's take a look at all the main menu items, and what you can find in each. There are enough options … Read more about WordPress Dashboard walkthrough, part 1